Stage01/ 06
Discovery
I investigate problems through interviews, GA4 and Clarity, benchmarks and heuristics, using AI to synthesize insights.
In partnership withPMs and stakeholders
Discovery
Sobre
Há 4 anos crio produtos digitais buscando o equilíbrio entre o que o usuário precisa e o que faz a empresa crescer. Gosto de pegar problemas difíceis em ecossistemas complexos e transformá-los em jornadas simples de usar.
No dia a dia, aproximo design e engenharia e testo ferramentas novas para ganhar eficiência, como IA (Claude) e Obsidian para gerenciamento de memória. Acredito num design direto, funcional e com uma estética autêntica, que tira barreiras do caminho e entrega métricas reais.
Dados
Experiência
4 anos
Foco
B2B · B2G · SaaS
Base
Rio de Janeiro
Idiomas
PT · EN C1
Habilidades
— Product Discovery e pesquisa
— Fluxos complexos
— Design Systems e handoff
— Product Analytics (GA4, Clarity)
— IA no processo
Experiência
Valid South America
Product Designer · jul/2023 — ago/2026
Beedoo AI Learning
UX Designer · jan/2022 — jul/2023
Formação
Istituto Europeo di Design
Neurociência, design e comportamento · 2024
PUC-Campinas
Pós-graduação em UX Design · 2022 — 2023
Estácio
Publicidade e Propaganda · 2016 — 2021
Ferramentas
Figma
Framer
Codex
Gemini
Miro
Maze
Claude
GA4
Clarity
Jira
Confluence
HTML/CSS
■ Process
How Iusuallywork.
The ideal process has 6 stages, but reality calls for adaptation. With tight deadlines or technical constraints, I adjust the pace: I prioritize the riskiest hypotheses, use AI to speed up research and prototyping, and validate early.
✦ AI present in every stageSee the full process →- Stage02/ 06
Strategy
I connect user needs, business goals and metrics to prioritize opportunities and define success.
In partnership withPMs and leadershipStrategy - Stage03/ 06
Structure
Journeys, flows, information architecture and UX writing to make the complex simple and accessible.
In partnership withPMs and engineeringStructure - Stage04/ 06
Design
Fast prototypes in Figma, Figma Make and Lovable, evolving with a Design System, accessibility and responsiveness.
In partnership withFront-end devsDesign - Stage05/ 06
Validation
Usability and A/B tests, crossing feedback and metrics before investing in implementation.
In partnership withUsers and PMsValidation - Stage06/ 06
Delivery and evolution
Specified states and behaviors, a supported handoff and usage data to keep evolving the product.
In partnership withEngineering and QADelivery and evolution