Out of Box
Art and interior decor e-commerce focused on abstract and minimalist pieces, from research to final layout.
Context
Out of Box is a store for people who love minimalist art, sculptures and abstract paintings. The challenge was to create a site that highlighted the aesthetics and concept of the pieces, so that it wasn't just a showcase of paintings, but a reference in the niche.
Role
Product Designer
User research, Interaction, Visual Design, prototyping, validation, metrics & testing
January 2023 - 2024
Understanding the product
Decisions for the site's progression and construction
Initial research
Before designing, I researched the context Out of Box operates in. I did desk research to understand market trends, needs and competitors, mapped the user profile and conducted interviews with the niche audience.
104%
was the growth in searches for the term "industrial decor", which became a trend on Pinterest in 2021.
92%
of people looking for this type of store said they had difficulty finding a site specialized in this content.
Main problems
Brief report on the field research
What are people saying?
Lack of a site specialized in this content
Lack of a site specialized in this content
Lack of a site specialized in this content
Personas
Juliana Corsei, 27 years old
"I love minimalist art, especially abstract and industrial styles. I find the essence of this kind of art very profound"
Motivations:
Wants to be agile
Improve the home environment
Inspiration to work
Frustrations:
Lack of specialized stores
Difficulty finding a specific style
Needs to ask acquaintances how to care for the pieces
